HORNE: $34k in campaign revenue per month
HORNE is a high-end luxury furniture store based in the US. While their automated email flows were working quite well, they wanted to further engage with their customers in an authentic way. Before working with Quincy, HORNE were only sending emails when they were running sales and promotions. They wanted to avoid being associated purely with discounts and offer more value to subscribers.
We created a weekly newsletter series, highlighting products and stories that would appeal to their audience while maintaining HORNE’s strong brand identity. We made use of strong segmentation and targeted trade customer with tailored messaging.
The newsletter series resulted in an additional $36k revenue its first 4 weeks. Since then we have continued to grow revenue, open, click rates and engagement.
Open rate average: 30.9%
Click through rate average: 2.03%
2020: First year of the newsletter series: Average $32,326 per month / $8,081 per email campaign.
2021: Second year of the newsletter series: Average $34,191 per month / $8,500 per email campaign.
*N.B We often work with HORNE’s internal copywriter for these campaigns.
October 3, 2021